Nordstrom opened its first flagship store in Manhattan in October 2019. To introduce Nordstrom to NYC, we collaborated with famed street photographer Joel Meyerowitz & Gus Powell to capture moments of everyday life in NYC. We paired these images and videos with service messaging to convey a sense of inclusivity and connection between people that reflects the Nordstrom brand and the ever-changing canvas that is NYC.

Creative Direction: Strath Shepard

Art Direction: Bobby Kelly

Design: Nichole Deutmeyer

Copy: Eric Swecker

Photgraphy: Gus Powell, in collaboration with Joel Meyerowitz

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The campaign included hundreds of out of home placements, including the New York Stock Exchange banner, billboards, news stands, transit shelters, and a complete takeover of the Columbus Circle subway station.

 
 
 
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Digital Fashion Campaign

 
 
 
 

Nordstrom NYC Landing Page