Nordstrom’s Anniversary Sale is the biggest fashion event of the year. It's a sale like no other, a limited-time opportunity to save big on brand-new arrivals—plus all the essentials.
Creative Direction: Strath Shepard & Tina Ruppel
Art Direction: Kim Robbins
Video Editing: Christina Libertini, Brad Strain, Jenni Potts
Copy: Solvie Karlstrom
Graphic Design: Nichole Deutmeyer, Rebecca Strejc, Kirsti Kling, Tom McMicheal
Photography: LACEY & Nagi Sakai
As principal designer, I led the design direction of the campaign. I was responsible for creating a creative guidelines deck for the cross-functional execution teams. Design system included site, email, and ad templates, as well as guidelines for how to use image, color, and lockups in combination.
Video Concept
Early Access Video
Early Access Digital
Public Sale Digital
Video was incorporated throughout the digital experience.
Style Up Digital Catalog
Style Up Digital Catalog
Emails
Print Catalog
Out of Home
